About Gist

What would it mean to work with, instead of against, your body? This question inspired Lizzy Haucke to found Gist in 2020 and remains at the heart of all we do. For decades, Lizzy has embraced a “clean” lifestyle and approaches Gist as she does her own life: with intention and a “come as you are” philosophy. As an entrepreneur, mom, dancer and Pilates practitioner, Lizzy wanted a go-to beverage that aligned with her values and lifestyle. She created Gist to have delightful and distinctive flavor, while positively benefiting everyday life and health.

Gist is designed to be your sidekick on the path to everyday well-being. Our sparkling companion drinks are made with thoughtfully-sourced, botanical ingredients and 4g of plant-based prebiotic fiber to keep your gut happy and your body humming. Gist works symbiotically with your body to help you do you, whether you’re in need of a pick-me-up, wind down, or something in-between.

Why did we put 4g of prebiotic plant fiber deliciously into a drink? The science is clear: more fiber is better. And chances are, you're not getting enough of it (95% of Americans don't). But sufficient fiber intake can seriously impact how you feel in the here and now (digestion, mental clarity, immunity) AND in the long run by reducing disease risk. Gist is an easy way to fill that fiber gap, and take an everyday step toward better health.