Flavor combinations that surprise and delight. No added sugar or sugar substitute. Prebiotic, all-around healthful. And delicious and refreshing. For me, a perfect end of workday / weekend beverage to relax and unwind with. For my teenage, health conscious athlete grandsons, a go-to, flavorful alternative to all of the chemical- and caffeine-laden stuff that gets pitched to them every day. Our entire family, from 5 to 75, loves this drink and I feel great about making it readily available to them.